The creation of the new Xodó brand represents BLTA’s mission to understand the transformation and evolution of the tourism market with greater awareness and the need to regenerate the concept of luxury in a plural Brazil.
Brazilian authenticity and excellence have always been our hallmark, and we present this to the international market with responsibility and pride, highlighting the value of our hospitality. With the new seal, we want to strengthen the image of high-quality tourism in Brazil and connect with our audience affectionately.
The ‘Xodó by BLTA’ seal values the unique qualities of Brazil and aims to captivate the hearts of travelers.