About Xodó

Xodó by BLTA

At the heart of Xodó lies a deep commitment to excellence.

More than just a group promoting Brazil as a destination, we embody a passion for Brazilian hospitality, cultural diversity, and natural exuberance.

These passions come together to create and offer extraordinary experiences.


The Xodó brand represents a deep connection between Brazilians and companies that are renowned for their hospitality, warmth, wellness, sustainability, and diverse and rare experiences.

Here, the art of welcoming travelers is expressed authentically, genuinely, and personally. Comfort goes beyond the commercial hospitality mantra of “feel at home” to “feel unique,” creating spaces for new and rewarding discoveries.

About Xodó

Excellence in every detail

Our commitment to excellence transcends the promise of an ordinary journey. Every detail is meticulously planned, and every experience is carefully curated to meet the highest standards and expectations.

Celebrating diversity and sustainability

Diversity is the fabric of our nation. We celebrate the richness of cultures, landscapes, and histories that intertwine to make Brazil truly unique. At the same time, we are committed to best practices in our natural and cultural environments, bringing the concept of sustainability to life through unparalleled social travel experiences. Diversity is present throughout our portfolio of hotels and experiences in Brazil, which are distinct yet complementary.

A BLTA brand

The creation of the new Xodó brand represents BLTA’s mission to understand the transformation and evolution of the tourism market with greater awareness and the need to regenerate the concept of luxury in a plural Brazil.

Brazilian authenticity and excellence have always been our hallmark, and we present this to the international market with responsibility and pride, highlighting the value of our hospitality. With the new seal, we want to strengthen the image of high-quality tourism in Brazil and connect with our audience affectionately.

The ‘Xodó by BLTA’ seal values the unique qualities of Brazil and aims to captivate the hearts of travelers.

BLTA - Brazilian Travel Luxury Association. Towards high-value, authentic tourism in Brazil

BLTA was created in 2007 to develop, elevate, and position Brazil as a desirable destination in the international market.

Luxury tourism requires planning, organization, environmental awareness, and massive investment in staff training to drive the development of the entire segment. For over 15 years, BLTA has been working to coordinate the private sector, industry organizations, and government agencies towards the evolution of the segment in Brazil.

Through careful curation, the organization now brings together over 60 authentic brands that are passionate about Brazil, engaged in their communities, and committed to Brazil’s rich nature and diversity.

These brands have earned the new “Xodó by BLTA” seal, and we are proud to introduce them to you.


Want to introduce your brand to BLTA?

“A hospitality project is a country project. We want people to experience the Brazil we want to live in.”

Marcelo Freixo at the launch of the Xodó brand

"The new brand should make BLTA more recognizable among Brazilians. Xodó was created precisely to help us better explain who we are.”

Roberto Klabin. Chairman of the Board of BLTA

"The creation of Xodó represents BLTA’s mission to understand the constant transformation and evolution of the tourism market at a time of greater awareness and need to regenerate the concept of luxury and of a plural Brazil. Brazilian authenticity and excellence have always been our hallmark, and we present this to the international market with responsibility and pride. Thus, this new brand strengthens all the principles and values of BLTA."

Simone Scorsato. Xodó Brand Founder / Ex BLTA CEO