At the heart of Xodó lies a deep commitment to excellence.
More than just a group promoting Brazil as a destination, we embody a passion for Brazilian hospitality, cultural diversity, and natural exuberance.
These passions come together to create and offer extraordinary experiences.
The Xodó brand represents a deep connection between Brazilians and companies that are renowned for their hospitality, warmth, wellness, sustainability, and diverse and rare experiences.
Here, the art of welcoming travelers is expressed authentically, genuinely, and personally. Comfort goes beyond the commercial hospitality mantra of “feel at home” to “feel unique,” creating spaces for new and rewarding discoveries.
Excellence in every detail
Our commitment to excellence transcends the promise of an ordinary journey. Every detail is meticulously planned, and every experience is carefully curated to meet the highest standards and expectations.
Celebrating diversity and sustainability
Diversity is the fabric of our nation. We celebrate the richness of cultures, landscapes, and histories that intertwine to make Brazil truly unique. At the same time, we are committed to best practices in our natural and cultural environments, bringing the concept of sustainability to life through unparalleled social travel experiences. Diversity is present throughout our portfolio of hotels and experiences in Brazil, which are distinct yet complementary.
The creation of the new Xodó brand represents BLTA’s mission to understand the transformation and evolution of the tourism market with greater awareness and the need to regenerate the concept of luxury in a plural Brazil.
Brazilian authenticity and excellence have always been our hallmark, and we present this to the international market with responsibility and pride, highlighting the value of our hospitality. With the new seal, we want to strengthen the image of high-quality tourism in Brazil and connect with our audience affectionately.
The ‘Xodó by BLTA’ seal values the unique qualities of Brazil and aims to captivate the hearts of travelers.
“A hospitality project is a country project. We want people to experience the Brazil we want to live in.”
"The new brand should make BLTA more recognizable among Brazilians. Xodó was created precisely to help us better explain who we are.”
"The creation of Xodó represents BLTA’s mission to understand the constant transformation and evolution of the tourism market at a time of greater awareness and need to regenerate the concept of luxury and of a plural Brazil. Brazilian authenticity and excellence have always been our hallmark, and we present this to the international market with responsibility and pride. Thus, this new brand strengthens all the principles and values of BLTA."