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LGBTQIA+ PRIDE IN BRAZILIAN TOURISM

Top Brazilian destinations for the LGBTQIA+ community

This Pride Month, we celebrate diversity and inclusion in Brazilian tourism.
According to the Gallup Institute*, the LGBTQIA+ travel market is valued at over US$200 billion annually. For this community, travel is a priority, seamlessly integrated into their lifestyle.
A study by Booking.com** with over 11,500 LGBTQIA+ travelers revealed that 79% said their LGBTQIA+ identity influences their choice of destination. Based on this survey, we present the five most welcoming Brazilian cities for this community.

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WHALE-WATCHING TOURISM

Top 5 whale watching destinations in Brazil

Whale-watching tourism has gained prominence in Brazil, attracting nature enthusiasts and curious travelers alike who want to witness this stunning phenomenon up close.
From June to November, whales leave the icy waters of Antarctica in search of Brazil’s warm waters for breeding.During their 4,500-kilometer (2,800-mile) journey, they put on a show of leaps and surface interactions.
Conservation projects like Baleia Jubarte (for humpback whales) and ProFranca (for right whales) have played a pivotal role in protecting these populations. Thanks to these efforts, we now have the privilege of observing these magnificent cetaceans safely while respecting their natural needs.
Discover 5 Brazilian destinations for whale watching.

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BRAZILIAN FEMALE LEGACY

Artisans of Brazil - a tour of the female legacy

Knowledge and culture passed on from one generation to another by hands. This is a way of presenting the female legacy of handicrafts that exemplify the authentic practice and knowledge across the different regions of Brazil. A history full of heritages of different settlers, combined with the local traditions of native peoples, results in a diverse sample of the creativity of Brazilian craft production. The Brazilian Luxury Travel Association and its members seek to value that broad, valuable cultural heritage and encourage the production and trade of local arts and crafts.

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NORTHEASTERN BRAZILIAN CUISINE

BLTA Hotels showcase the pleasures of fine brazilian cuisine in various regions

Brazilian cuisine invites guests and travelers to embark on a delectable journey across the country’s rich cultural and geographical diversity, blending native ingredients, flavors, spices, and aromas.
In the northeastern region, with its extensive coastline and diverse biomes, numerous recipes draw from both the hinterlands and coastal areas. Passed down through generations, the local cuisine plays a vital role in preserving the cultural identity of the region, offering dishes that not only nourish the body but also tell the stories of Indigenous peoples, Africans, Europeans, and other cultural influences. Ingredients such as cassava, corn, black-eyed peas, and dendê oil are hallmarks of this cuisine, adding unique flavors to iconic dishes like fish moqueca, shrimp bobó, sun-dried beef, and baião de dois.
Are you ready for a journey of flavors and aromas through Northeastern Brazilian cuisine?

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URBAN DESIGN

Urban design hotels

An economic powerhouse with rich cultural diversity, stunning natural landscapes, and home to some of the world’s biggest cities, Brazil also boasts urban hotels that are renowned for their unique architecture and design, which makes them works of art in the metropolitan landscape and visual reference points for both visitors and locals.
Designed to reflect the local culture and history, their architectural richness is evident in every detail. In addition to the meticulously planned façade, the interior spaces, which stimulate imagination and are decorated with contemporary furniture and art pieces of different styles and influences, are designed to provide a unique sensory experience by combining elegance, comfort, and functionality. Discover hotels located in five different Brazilian cities that not only enchant but also provide the perfect settings for memorable moments.

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WELLNESS TOURISM IN BRAZIL

Offers experiences that go beyond body care

In our increasingly fast-paced, interconnected world, the search for enriching travel experiences has become a top priority. In addition to longer vacations and short escapades, the demand for journeys of self-discovery and, above all, wellness is on the rise. The so-called wellness segment is one of the 11 sectors in the global hospitality industry that generated US$4.4 trillion in 2022 and is expected to reach US$7 trillion by 2025, according to a report by the Global Wellness Institute. In Brazil, particularly among members of the Brazilian Luxury Travel Association (BLTA), this niche was the second most popular activity among guests (71%) in 2021, and last year, it was the third most sought-after (68%), behind only personalized services and VIP experiences.
Check out below a selection of addresses in different regions of Brazil where you can enjoy nature, relax, and indulge your body and mind in activities that recharge and restore your well-being.

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MUSICAL DIVERSITY

Rhythms and sounds of Brazil: a musical palette

In a country of continental proportions like Brazil – with more than 8 million km2 – the rich diversity is reflected not only in the variety of ecosystems, but especially in the people, culture, and musicality across the five different regions. With a mixed population combining cultures from indigenous peoples, Europeans, and Africans brought during the colonial period, the result could not have been other than an explosion of rhythms and sounds that resonate in Brazilian daily life. In this geography of sounds, histories, and traditions, some rhythms better represent the identity of each region.

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SUSTAINABLE PRACTICES

Regenerative Experiences

Sustainable practices play a fundamental role in society by establishing a synergistic balance between modern lifestyle and the preservation and maintenance of natural resources. The luxury hospitality industry is not left behind: aligned with the pillars of ESG (Environmental, Social and Governance), the experiences provided to guests incorporate practices committed to the preservation of the environment and biodiversity through actions involving employees and the local community.
Check out below the top 10 innovative hotels and lodges that transcend conventional boundaries with accommodation experiences that reaffirm their commitment to well-being and respect for nature and regional cultures.

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